Pride

Pride

1987

Korea’s Iconic Compact Car

Pride was Kia’s first front-wheel-drive, B-segment car—developed through collaboration with Mazda and Ford to meet global standards. In just ten years, over 1.2 million units were produced worldwide. It holds a special place in Koreans' hearts as the first “my car” for the baby boomer generation.

Pride

The First Korean “My Car” to Go Global

Pride was exported to the U.S., Japan, and Europe, becoming a true global mobility solution. It marked a major turning point in Kia’s expansion into international markets.

Pride
Pride
Pride history 1

Pride's first entry into the U.S. market

Technical specifications
Pride
  • Length:

    3,465 - 3,935 mm

  • Width:

    1,605 mm

  • Height:

    1,455 - 1,460 mm

  • Drive type:

    Front-wheel drive

  • Engine:

    Inline 4-cylinder gasoline

  • Displacement:

    1,139 - 1,323 cc

  • Vehicle 360 Frame 1
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