Content has been reconstructed based on interviews with stakeholders and historical records,
and may include partial dramatization for better understanding.
In the 1960s, as Korea entered
a new era of industrialization,
Kia answered the call
with the K-360—a sturdy three-wheeler
that became the lifeline for small business owners,
even on rough, unpaved roads.
In the 1970s, Brisa became the first car
for many Koreans, loved for its affordable price
and low maintenance.
The 1980s saw the arrival of Ceres,
a trusted workhorse for farmers,
and Bongo, a versatile vehicle that served
as everything from a family camper
to an ambulance and light truck.
By the late ’80s, Kia responded to
a growing demand for compact,
practical cars by ushering in the "My Car" era with Pride.
And in the 1990s, as lifestyles evolved,
so did Kia with Sportage, a vehicle designed for
both city streets and outdoor adventures.
Through it all, Kia continued to deliver
what the times demanded
and what people truly needed.
Born from a variety of needs,
Kia vehicles have steadily moved people forward—
adding color to everyday life.
With Kia, people shaped lifestyles
that reflected who they were.
And over time, those lifestyles became
more diverse, more expressive.
Conscious of this shift, Kia began to ask:
If no two lives are the same,
why should mobility serve just one purpose?
What if a single vehicle could adapt to many lifestyles—
wouldn’t that make life richer?
These questions opened the door
to a new perspective on mobility.
And as always,
Kia began searching for the optimal way forward.
The answer wasn’t a car designed for one purpose
but a flexible platform built to embrace
the full spectrum of life.
PBV. Platform Beyond Vehicle.
True to its name, Kia’s PBV is a platform
that transcends the car as we know it.
Declaring its transformation into
a mobility solutions provider,
Kia has continued to challenge conventional thinking.
Kia’s PBV seamlessly serves
special delivery, facility management,
leisure, accessible mobility, and ride hailing
—paving the way for a new era of
customized, modular mobility.
In the near future,
base and conversion-type PBVs will be introduced
with integrated services such as vehicle management,
charging, maintenance, and financing, offering
complete mobility solutions tailored to specific needs.
And this is only the beginning.
With technologies like autonomous driving, robotics,
and Advanced Air Mobility (AAM),
Kia is drawing a larger picture,
one that reimagines the entire mobility ecosystem.
In an era of constant change,
Kia doesn't just follow trends—
it listens, adapts, and responds.
By understanding the evolving needs of people and society,
Kia reimagines what mobility can truly mean.
And as always, Kia is paving the way forward.
