Content has been reconstructed based on interviews with stakeholders and historical records,
and may include partial dramatization for better understanding.
“We parked our Carnival
outside the hospital and stayed there
as a family taking care of my father
while he was in isolation.
For us, the Carnival became
a second home.”
- Danish, Carnival owner (India)
During the height of the COVID-19 pandemic,
when the world was keeping its distance,
Danish and his family were facing something
even more personal.
His father had undergone heart surgery,
but strict hospital protocols meant
no visitors were allowed.
That’s when the Carnival sparked an idea.
They parked it outside the hospital and
turned it into a temporary home to stay
just within reach.
They prayed in that space.
Prepared meals for their father.
And on the most exhausting days,
they all rested inside together.
In that time of uncertainty,
the Carnival became a space filled with love—
one that helped them make it through as a family.
“To me, the Carnival feels like my father.
It always keeps our family safe and comfortable.
No matter the situation,
I feel at ease the moment we get in.”
After his father recovered,
Danish began to see the Carnival differently.
It reminded him of his father—steadfast, dependable,
always there for the family.
Even when driving through rough terrain in India,
the Carnival gave him peace of mind.
Once, when the road threw an unexpected challenge,
Kia’s roadside assistance1 helped the family to safety.
That experience only deepened his trust:
wherever they went,
the Carnival would keep his family safe.
1) Roadside assistance: Emergency support for accidents or breakdowns
A place to rest. A steady presence,
even on shaky ground.
Room for everyone, with comfort to spare.
Just like his father, the quiet hero of the family,
the Carnival became a source of strength and care.
Always dependable. Always remarkable.
“What made me choose Kia?
Because even in the smallest details,
you can feel the human touch.
When I'm driving, it feels like
the car is communicating with me.”
Just like Danish and his family experienced
the warmth and safety of home
inside their Carnival, Kia’s technology
is built with people at heart.
To create meaningful moments.
To bring more people together.
To make life better.
That’s why Kia sees technology
not just as progress but as a way
to enrich human lives.
And as technology continues to evolve,
Kia will always put what matters most—people—first.
