Content has been reconstructed based on interviews with stakeholders and historical records,
and may include partial dramatization for better understanding.
“Since I bought my Sportage in March 2007,
I’ve driven it every day through countless
roads and memories.
I’ve kept up with regular checkups,
but it’s never broken down or needed
any major repairs.”
- Ben, Sportage owner (Ireland)
Ben calls himself one of the rare few
who’ve "outdriven the odometer."
Why? Because his analog Sportage cluster
has hit its limit—999,999 km.
It simply can’t go any further.
He’s already passed
the one-million-kilometer mark,
and the only thing he wishes?
That the odometer had just one more digit.
“I’m known around here as the guy with the blue Sportage.
That’s how much it’s become a part of me.
I honestly can’t imagine life without it.
And since it’s still going strong, I’m not letting it go anytime soon.”
When Ben first started driving his Sportage,
people were skeptical—an unfamiliar Asian
car brand didn’t inspire much confidence.
But as they watched him clock the miles,
year after year, their doubts began to fade.
And now? That six-digit odometer says it all.
Ben and his Sportage have built more
than mileage over the years. They’ve built trust.
As seen in Ben’s story, not everyone believed in Kia at first.
In unfamiliar markets, earning trust took time
and relentless dedication.
That’s why Kia kept proving its quality, mile after mile.
When entering India’s scorching climate,
we tested durability in extreme heat.
In the U.S., we earned perfect crash-test scores.
In Europe, we were awarded
with the highest safety ratings.
And in one of the world’s most demanding races,
the Paris-Dakar Rally, Kia became
the first Korean automaker to compete.
From the streets of Paris to the Sahara desert,
Kia’s durability passed the ultimate test.
Sportage Driving Test
“My Sportage has gone beyond the limits of the odometer.
There aren’t many people in the world
who can say that.
Even I wonder how much farther we can go.”
Like Ben’s Sportage eclipsing
the one million kilometer mark,
Kia’s pursuit of quality never stops.
And with every mile, that commitment
keeps manifesting itself
through new possibilities and better lives.
